Stress, poor eating habits, greater alcohol consumption, mask-wearing, perhaps an overnight career change (shout out to all you parents who suddenly became teachers!)… it’s not hard to imagine that events surrounding the covid pandemic are doing a number on your skin.
As our skin concerns rose and the stay-at-home orders rolled out, many of us suddenly had hours free of time to fill, a contrast to the normal hustle and bustle of our lives. Life came to a pause and the pandemic brought on various uncertainties; at-home skin care was a way to relax, to fill time, to focus on self-care, or gain a sense of control.
The NPD Group’s 2020 Facial Skincare Consumer Report, found that 22% of women in the U.S. have changed their skincare routine because of COVID-19. Further, one-third added to their skincare collection, expanding to include more products. While these numbers reflect our southern neighbours, it is not hard to presume a similar pattern here in Canada.
Larissa Jensen, NPD Group’s beauty industry advisor elaborated, stating “The effects of COVID-19, including spending more time at home, have brought a greater focus on self-care, and skincare has reaped the benefits.” Skincare is foundational to achieving a youthful appearance. We hope that this sticks; that the increased dedication and attention to skincare persists as we continue navigating the COVID-19 pandemic and beyond.
December is just around the corner, but it is likely the Holidays will look a little different this year. My recommendations? Try a face mask with a friend over a video call, or pair your at-home skin routine with your favourite Holiday movie! Now is the perfect time to pamper yourself.
Melissa Rossi, Master Skin Therapist
For more details on the NPD Group’s 2020 Facial Skincare Consumer Report, please visit: https://www.npd.com/wps/portal/npd/us/news/press-releases/2020/more-u-s–women-are-using-facial-skincare-products-today–reports-the-npd-group/
